ART PERSPECTIVES

...from the note pad of Shirley Reade

 

...ArtSense...

February 2008

The Business of Art... SUCCESSFUL ADVERTISING

Would you like to fill your classes and/or let people know about upcoming receptions and shows?

Consistent, effective adverising is the key to short and long term success. The following tips can attract reader's attention:

• Well organized layouts that will reproduce clearly are best. Have an uncluttered look - your artwork and teaching abilities may be judged by this presentation.
  
• Use sufficient white space around material. This will draw the reader's eye.
• Large pictures get higher readership.
• SHOW what you are selling. People want to see what they will get.
• Target your audience through headline. A glance should be able to communicate the subject.
• Benefit to reader should be clearly expressed. "YOU CAN DO IT!"
• Use simple and direct language. Brief and to-the-point conversation type of script with information complete enough that the reader can pick up the phone and register or attend.
• Make a strong bid for immediate action. Use sale closing techniques.
• 
  OVERALL DESIGN:
• Use visual clues for quick understanding of adverisement.
• Use drawings or images to attract attention.
• Have name, address and phone number number near logo.

MAJOR POINTS TO REMEMBER:
-ANSWER: Who - What - Where - When
-LIST KEY POINTS
-KEEP LEGIBLE AND SIMPLE/STACK INFORMATION
-USE WHITE SPACE
-LIST BENEFITS OR PARICIPATION
-OFFER A COUPON TO ENCOURAGE IMMEDIATE RESPONSE

Proven advertising media includes: flyers, posters, direct mail, e-mail, drive-time radio, sponsoring art programs, web site, word of mouth.

________Art Quote_______

Yesterday is experience

Tomorrow is hope

Today is getting from one to the other!